It all connected between the yoga Shala and palm trees of Goa, India
I ACTIVATED MY PURPOSE.
When everyone was planning their class intentions around the usual 'breath' 'flow' etc I felt the biggest intuitive pull to set my intention of purpose. As the yogis led in Savasana and I spoke about “living a life that ignited your spark, the courage to step outside your comfort zone and the inner strength to live the life you’ve imagine, your true purpose” tears streamed down my face as the words were straight from my soul.
I realised my purpose that day. The spiritual awakening, the struggles with not being seen for me, the grief, the healing all of a sudden made sense and were the exact experiences which led me to who I was and who I was here to become.
In between the palms and the yoga shala’s, my biz vision was born – not to be a yoga teacher but to empower those around me with the strategic tools to elevate their message and wellness practices – everything that changed me and I so wish my mum had access to during her illness (I said out load “I just wanted to help them turn their purpose into a profitable business so more more people can have access to this” – and later this was the exact part of my story where “Purpose to Profit” was born)
Little did I know then, but my MOVEMENT was then clarified through my own journey of Becoming The Soulful CEO.
ABOUT BEX
Becoming the Soulful CEO
〰️
Becoming the Soulful CEO 〰️
It all starteD in a world of experiential marketing where…
for years I created experiences for world-class brands to create deeper connections with their customers and build fans, I was being flown around the world and launched Formula One into Australia, planning djs, live performances all by the age of 26…
After experiencing grief losing my mum at 24, flying to Australia to be back in experiential marketing agency roles. I was doing pretty cool projects creating innovative experiences, but started experiencing anxiety and panic attacks, over time I was dimming down who I was and not feeling like I could be “myself” or be seen for who I was in those jobs. It was only until I achieved “success” for a dream Formula One project to 10,000s of the public and was left feeling burnt out and empty that I had the f’it moment.
Loosing my mum was the biggest fire to become MORE and in this moment I chose the uncertainty but the deep inner knowing I was here for more.
So, I made a money plan and quit, this took me to an awakening in Goa, India to certify as a yoga teacher, downloading my vision and balancing my masculine + feminine energy and all the seeds for what would lead to going deeper with who I was, trusting myself and onto the journey of “Becoming the soulful CEO”
WHEN IT CAME TO LAUNCHING MY BIZ i WAS DETERMINED TO DO IT DIFFERENTLY
to the corporate BS and build a business where I could be FREE to be unapologetically myself, feel good and build my biz deeply aligned to my purpose
But when I started my biz, I coulnd’t find the depth in other biz programmes. Everything that had led me here was grounded in deep purpose, intuition, life experiences that meant surface just wasn’t enough.
So I created it within my business grounding everything in spiritual alignment and then the practical strategic wisdom.
But for a while, people didn’t get it. This depth I so needed and was the “answer” I was always looking for, others seemed to want the quick fixes, the biz coaches who shouted about the $10k fast track
It made me question the industry A LOT
But everything is grounded in my mums legacy of “do what you love” and my mantra: become the leader you always needed - this was the “mess” before the biggest evolution of WE ARE SOULFUL
MANTRA: SOUL LEADS, MIND FOLLOWS
MY SOULFUL CEO EVOLUTION
I deeply clarified and embodied my soulful CEO and my identity began to shift. I then completely repositioned and evolved my brand direction, who my soul clients were and my bigger movement was activated.
My whole biz “quantum leaped” I was creating bigger impact and mastering my zone of genius, my method and who I was becoming as the Soulful CEO
As I continued to get curious, evolve, refine - and now my biz is so deeply aligned that every inch is born from my story, my transformation, my expertise and who I’m becoming as the Soulful CEO.
Its not for everyone. Some people will be surface and that’s fine
But if your like me, you desire the SOUL depth for your business as your biz is the container for the movement you’re here to create with your mission and who you become as the Soulful CEO, whilst living SOULfully.
THIS is the difference.
This isn’t just a mission. This is a MOVEMENT.
Becoming the Soulful CEO
IS A MOVEMENT
Empowering you become the leader you were destined to be + equipping you with the strategic tools to grow your impact + income to live, SOULfully
The values i live by
EMPOWERMENT+ SELF ACCOUNTABILITY
BECOMING THE LEADER YOU ALWAYS NEEDED AND TAKING SELF ACCOUNTABILITY FOR WHO YOU ARE, YOUR ACTIONS IN INTEGRITY AND YOUR INFLUENCE TO CREATE HUGE CHANGE
EXPERIENTIAL
AN EXPERIENCE EDGE FOR CREATIVITY, INNOVATION, DEEPER CLIENT TRANSFORMATION AND SOUL EXPERIENCES THAT ARE AN EXTENSION OF WHO YOU ARE + YOUR MOVEMENT
FREEDOM + BALANCE
FREEDOM TO BE YOU + LIVE SOULFULLY WITH LOCATION, TIME, MONEY AND BALANCING MASCULINE AND FEMININE ENERGY FOR LONG TERM BIZ SUSTAINABILITY + WELLBEING
UNIQUENESS + EVOLUTION
UNEARTHING YOUR OWN VIBE, ENERGY, EXPERTISE AND COMMITTING TO OWNING YOUR EVOLUTION BECOMING THE SOULFUL CEO
hey, i’m bex, your soulful ceo expander
Spiritual Biz Mentor, Personal Brand Strategist + Experience creator
rooted in purpose, wellbeing and human design.
Founded House of We Are Soulful, Becoming The Soulful CEO movement and soul-led biz group programme; Purpose to Profit and (soon-to-be) host of ‘SOULFUL CEO’ the podcast – all whilst doing biz differently and living SOULfully.
With a degree in Business + Marketing and a background in Experiential Marketing, bringing world-class global brands to life through innovative experiences, I spent years being flown around the world looking after Formula One drivers to F1 public launches to 10,000’s, immersive events all to help brands stand out and build brand fans – I now bring this strategic, innovative and unique edge to help Soulpreneurs create soul changing experiences
Where my practical knowledge is in biz, marketing and creating EPIC experiences, this is fused with my many spiritual awakenings, a journey of grief, anxiety and burn out to healing, balancing my masc + fem energy during a YTT in Goa, India, activating my purpose and deepening my spirituality and evolution to who I continue to become.
I’m now trailblazing a new way of doing biz for Soulpreneurs, where spiritual alignment meets strategic wisdom to become the Soulful CEO, living SOULfully
BEYOND THE BIZ
An Aries sun, Aries moon + Gemini rising and 4/1 emotional generator.
I’m also a certified yoga teacher, human design reader, modern spiritualist, beach lover, sunset chaser and my SOUL VIBE is exploring off the beaten path unique stays + experiences around the world.
I’ve travelled all over the world, lived in many places and my SOUL home of Australia where I lived for 3 years, also soul homes are Goa, India where I did my YTT, Africa, Bali, Taghazout; Morroco is a VIBE and on the *cannot wait to be immersed in* Costa Rica.
You’ll often find me at an experience, spiritual or wellness and next year, BEYOND excited to be creating unforgettable once in a lifetime unique retreats.
My perfect day is waking up with yoga, beach walking, exploring hidden paths or finding boutique boho cafes, being outdoors hiking and going to a wellness or local music experience. My future soul home is literally a boutique meets wellness vibe treehouse, where I can walk every morning on the beach and host experiences from.
Some random fun facts: I flew to the US solo at the age of 19 and worked in a theme park, have a led a team to the top of Mt Kilimanjaro and even flew into my graduation from Vegas VIBES LOLs.
welcome to my soul home; can’t wait to support you in your journey of Becoming your Soulful CEO.